The August 2025 study was built on an unusually powerful dataset—high-frequency payroll records from millions of American workers generated by ADP, the largest payroll software firm in the country. What Brynjolfsson and his co-authors found was striking: Since the widespread adoption of generative AI tools beginning in late 2022, employment for early-career workers in the most AI-exposed occupations fell by 13% on a relative basis, even after controlling for broader firm-level disruptions. Older, more experienced workers in the same fields, meanwhile, saw their employment hold steady or grow.
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Kennedy is among the many social media influencers who have launched business models that are not dependent on the platforms—Instagram, TikTok—that fueled their rise. Influencers can fall into the trap of essentially being “Uber drivers for Instagram or TikTok,” says Sean Branagan, director of the Center for Digital Media Entrepreneurship at Syracuse University. “You’re waiting for the assignment and the money; you’re not in control of where your business is going.” Kennedy has monetized her social media following by creating an affinity group—rather than seeking mass appeal—and she “cares for, stimulates, and advances” her audience with her paid offerings, Branagan says. “What she has is a magic potion, and it’s about more than her face and name.”